Kawaii is the first izakaya (居酒屋) in Florence, a typical Japanese place, also called sake bar, that sells drinks accompanied by traditional Japanese dishes. The innovative format of this place captured our attention, and thus we agreed to curate its launch phase.

After designing the "look" of its webpage, we decided to work on an editorial line able to create expectations, hype and curiosity, so that Kawaii could become known even before it's actual launch.

To accomplish this task, we (virtually) took our public on a cultural and gastronomic tour of Japan. Since sake is the element around which develops Kawaii’s ristobar concept, two months before its opening we started to narrate the story of this beverage through images and short introductions, in a gradual ascent culminated with the publication of some shoots of the dishes and cocktails offered by the restaurant.

As well, before the official opening we organised a private event for the press consisting in a master's class on sake, accompanied by a food degustation.

Finally, as conclusive promotional step we completed the campaign by adding some videos.

  • Cost per promotional campaign click < 0.07
  • Creation of a 7000 users page, with 80% of the public coming from the Florence district
  • The following newspapers talked about us: Lungarno, Corriere della Sera, Puntarella rossa, Yelp, Piazza Puliti, Scatti di gusto, Tapatalk
il Cartello
Garden Garden is where cultural innovation and ideas grow. A fresh communication agency that speaks the language of the digital economy. Garden is composed by a heterogeneous team of artists, economists, writers and psychologists. In Garden, as Federico Fellini, we believe that the visionary is the only true realist.
il Cartello il Cartello is a cultural and underground magazine. Born in 2014 with the aim to change the way culture is spread, it covers controversial topics directly and in an outspoken fashion. It is today a registered newspaper.
Videodrome Videodrome is media innovation. It delivers contents through the videoarticle format and abandons the old fashion concept of the home page. It approaches news in a pop way, able to capture the users’ attention and adaptive to their smartphones.
Talent, innovation, strategy and creativity.We create cross-media and cross-language communicative solutions. Ideas able to mix the power of the web with the effectiveness of the offline in order to maximize the goals of our customers.We do digital publishing, web marketing, video production and organization of events combining our skills transversally in order to tell stories that matter and stay.Our work is our passion.
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