OFF Bar is a well-known open air venue in Florence, located just beside the magnificent Fortezza da Basso, one of city symbols.

We conceived a line-up that featured Matilde Davoli, Italian London-based musician that played Primavera Sound Festival in Barcelona the same year; the after show was held by Florence's dj Teo Naddi. The whole was enhanced by the videomapping performance by Francesco Taddeucci that allowed us to project Publiacqua Spa logo, the main sponsor of the event, in front of 600 people attending.

The event was promoted through our social media channels, with a focus on Facebook, and through an editorial strategy based on graphic/photographic contents used both in launching the event and in post-promoting it with a short movie filmed during the night. Moreover, the promotion enclosed two dedicated articles published on the magazine il Cartello.
  • Sponsorship by Publiacqua Spa.
  • 650 people attending
  • Promotional Video: 2.3k+ views
  • After movie: 1.5k views
  • City of Florence Patronage
il Cartello
Garden Garden is where cultural innovation and ideas grow. A fresh communication agency that speaks the language of the digital economy. Garden is composed by a heterogeneous team of artists, economists, writers and psychologists. In Garden, as Federico Fellini, we believe that the visionary is the only true realist.
il Cartello il Cartello is a cultural and underground magazine. Born in 2014 with the aim to change the way culture is spread, it covers controversial topics directly and in an outspoken fashion. It is today a registered newspaper.
Videodrome Videodrome is media innovation. It delivers contents through the videoarticle format and abandons the old fashion concept of the home page. It approaches news in a pop way, able to capture the users’ attention and adaptive to their smartphones.
Talent, innovation, strategy and creativity.We create cross-media and cross-language communicative solutions. Ideas able to mix the power of the web with the effectiveness of the offline in order to maximize the goals of our customers.We do digital publishing, web marketing, video production and organization of events combining our skills transversally in order to tell stories that matter and stay.Our work is our passion.
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Florence // Barcelona