Riva is a musical project awarded by “Toscana 100 Band”, a contest for emerging bands consisting in a money prize. Once won the contest the band needed a partner to promote their live debut in their home-town: Florence.

Together with RIVA we organized an event at Florence’s Combo Social Club on the 2nd of December. The night featured the band’s live set and a following djset by New York based dj IN FLAGRANTI who have collaborated with RIVA by remixing their song “Africa”.

Event’s promotion started three weeks in advance, creating and managing a dedicated editorial line. One week later a promotional teaser’s been published, the video was realized in collaboration with RIVA playing the role of “trojan horse” of the promotional plan. Finally, one week before the event, we started a cross marketing campaign integrating what done on Facebook with a dedicated article on il Cartello magazine and an Instagram promotion.
  • 467 tickets sold during the whole night (club’s capability is 400 ppl) thanks to the double guest;
  • The promo-video reached 3800+ people enabling a double users  readdressing by (1) a link in the video’s copy (697 converted clicks) and (2) invite to action (“Show More”);
  • Local press
  • Instagram live stream
il Cartello
Garden Garden is where cultural innovation and ideas grow. A fresh communication agency that speaks the language of the digital economy. Garden is composed by a heterogeneous team of artists, economists, writers and psychologists. In Garden, as Federico Fellini, we believe that the visionary is the only true realist.
il Cartello il Cartello is a cultural and underground magazine. Born in 2014 with the aim to change the way culture is spread, it covers controversial topics directly and in an outspoken fashion. It is today a registered newspaper.
Videodrome Videodrome is media innovation. It delivers contents through the videoarticle format and abandons the old fashion concept of the home page. It approaches news in a pop way, able to capture the users’ attention and adaptive to their smartphones.
Talent, innovation, strategy and creativity.We create cross-media and cross-language communicative solutions. Ideas able to mix the power of the web with the effectiveness of the offline in order to maximize the goals of our customers.We do digital publishing, web marketing, video production and organization of events combining our skills transversally in order to tell stories that matter and stay.Our work is our passion.
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